Scott Baker
I am a solo free-agent brand designer. I love working on projects large and small. Over the last six and a half years I've completed over 450 individual Nike projects.
I've designed and produced projects as large as Nike's presentation deck to the NBA a few years ago, as well as Global Football's seasonal directives from 2017-2019 to projects as small as a digital invite for the relaunch of ACG.
Most of this work was completed in the Adobe Creative Suite, (specifically InDesign, Illustrator, and Photoshop) or Keynote.
I would love the opportunity to help the creative teams with designing seasonal assets, but I am more than happy to continue assisting with the production of seasonal creative directives/visual centers.
I worked on a few specific sections of the Women’s Foundational Plan for their CSR.
I created the shoebox design for Sean Wotherspoon’s Air Max 1/97 shoe. He won the vote forward competition by combining an Air Max 1 sole and with an Air Max 97 upper that used corduroy. I created a similar pattern and color scheme silhouetting the corduroy inside the Nike/Swoosh logo.
In the end, the corduroy shoe bag was dropped due to budget reasons.
Created some template options for the Brand Defining team to use for their presentations.
Nike presentation to the NBA to be the sportswear company of record.
The Nike Foundational Creative Direction deck was meant to create a standard look and feel for the foundational footwear pieces, so there wasn’t a re-inventing of the wheel each season. The was done through typography and photography. I was a part of designing this piece along with photo art direction and page layout for the preceding three seasons.
The page count on this deck was around 200
